FourSquare Re-brands in Hopes of Surviving

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New Logo. Better experience?

There was a time where I was using FourSquare much more then Facebook. The cool thing about FourSquare is that it wants to be a truly social experience. No silly comments or posts about getting up on the wrong side of the bed or not being able to find a parking space.

FourSquare’s mission is to have a place where it’s members can post where they are, get reviews and find where their friends are hanging out. FourSquare does all of this better then Facebook but has struggled to get new users and to keep them. Obviously realizing something had to be done big changes were recently announced regarding FourSquare’s future.

FourSquare is preparing a major redesign of its original mobile app. Recently Foursquare stopped the traditional “check-in” and launched a new, standalone app called Swarm.  The company is giving its existing discovery and location-based recommendation app an entirely new look and feel.

To begin with, Foursquare is re-branding. The new typeface uses a darker shade of blue, while swapping out the iconic check-in logo for a pink ‘F’ emblem.

blog-foursquarelogo

Once opened  you will find a new navigation bar at the bottom, with the options Find a Place, Here, Tips and Profile. The first option has large, photo-centric segments recommending places nearby and businesses that cater to your specific tastes. A search bar is shown prominently at the top and there’s a horizontal carousel underneath for selecting specific destination types, such as Lunch, Brunch, Breakfast, Coffee and Dinner.

If you have the Swarm app installed, Foursquare is promising that the two will “work seamlessly together.” In the screenshots below, you can see the additional option on the right-hand image, just below the green numbered rating. This will only appear to people who have Swarm installed on their device.

If you have the Swarm app installed, Foursquare is promising that the two will “work seamlessly together.” In the screenshots below, you can see the additional option on the right-hand image, just below the green numbered rating. This will only appear to people who have Swarm installed on their device.

blog venuepage caption 730x617 Foursquare reveals a new logo and previews its overhauled discovery app

To that end, Foursquare is shifting all check-ins over to its Swarm app tomorrow. If you’ve managed to ignore Swarm and continue checking in with the Foursquare app up until now, that will no longer be an option.

Foursquare reports that the new app will be available “in a couple of weeks.” This may be the time to try our FourSquare I certainly will be giving it another shot.

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Microsoft & Foursquare?

Microsoft has never really had a strong hand in the social network game but that may be about to change according to Bloomberg New Tech Reporter, Dina Bass, the company may be looking to change that as she reported that “Microsoft talks with Foursquare about a strategic investment are said to be at an advanced stage”.

Beyond that statement, there are few other nuggets floating around. It is possible that Microsoft may just be looking to take advantage of Foursquare data and integrate it into an existing service such as Bing or possibly with their Windows Phone platform – all is speculation as of now.
 
While there isn’t any evidence to support such a dramatic move, Foursquare wouldn’t be a bad company to purchase, if Microsoft is serious about putting its foot in the social media door. I for one enjoy and use Foursquare more often then Facebook.
 
With Microsoft somewhat in flux at the moment because of their long time CEO, Steve Ballmer getting ready to step down it would certainly be a bold move at this point and I for one hope that Foursquare is indeed on their agenda.

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