It is looking like YouTube will soon have a subscription option for its best original content. The service would more then likely offer ad-free streaming of certain video content that’s part of the program. The new subscription service would likely include videos from YouTube stars under the YouTube Originals banner.
This service will probably be similar to YouTube Music Key, which provides ad-free access to select music videos and free streaming from Google Play Music for an introductory price of $7.99 per month.
YouTube’s move into a subscription model can be seen as a response to pressure from competitors like Vimeo, Hulu, Vessel, and others. These video services are working to entice video creators and YouTube stars to host their videos on their sites in exchange for a more lucrative percentage of ad revenue. By introducing a paid subscription service, YouTube would not only be able to funnel more money to its content creators, but also bolster its bottom line. With all of it’s success YouTube has essentially been breaking even for ten years now.
YouTube last week announced their first kid friendly service, YouTube Kids. The new service has launched today and is available on both Android and iOS devices.
YouTube Kids offers an experience designed specifically for younger video viewers. Included in the free app are several features such as a simple home screen with eight image tiles from popular children’s programs, different icons for finding TV show videos, music and educational shows and a voice-based search.
In the user interface below, you will notice that there are five large navigational icons at the top. When you tap on the TV icon, it will display the kid-friendly shows. Tapping on the radio icon will let users play music videos for popular kids songs and the light bulb icon is for educational programs. The binoculars icon indicates an “explore” feature, which contains the top featured videos. And the magnifying glass icon lets you search for all of the videos in YouTube Kids. Kids will be able to search for topics that range from animals to volcanoes. If a child writes a curse word in the search engine, then a message will pop up that says “Try something else.”
The app will also allow parents to set time limits on viewing, and will tell kids to “try something else” if they search for a more adult-theme term like “sex.” There’s also a tool for easy muting and unmuting.
YouTube was launched in 2005 and is now owned by Google. YouTube has had huge global success which can be seen by more than one billion users and even today continues to see rapid growth globally. YouTube is also something that people use on smartphones and tablets. As a matter of fact half of all YouTube videos are now viewed on mobile devices.
YouTube reports that they have spent months working to develop the new app for young viewers. The effort also involved bringing in third-party organizations like Common Sense Media, a child-focused review site to help parents navigate the often overwhelming landscape of TV, movies, video games and apps.