If you were worried about the future of brick and mortar stores you have cause. There is very good reason to fear that the days of simply walking into a store to shop and browse are almost over. Amazon.com is striking another dagger into the life of physical retail stores.
Another Dagger at Physical Stores – Conquering Impulse & Speed
Amazon wants to make your impulse buys even more impulsive. The e-commerce powerhouse is also now offering free same-day delivery service in some cities (including Philadelphia) to its Prime loyalty club members.
Amazon reported late this week more than 1 million items including books, electronics and vacation gear will be eligible for same-day delivery in 14 metro areas including New York, Los Angeles, the San Francisco Bay Area, Philadelphia, Phoenix and Atlanta. Orders over $35 are eligible for the service. They need to be placed by noon and will be delivered by 9 p.m.
Orders under $35 can still have one day delivery, it just costs $5.99.
Previously the service cost $5.99 for Prime members and $9.98 for non-Prime members for the first item, plus 99 cents for each additional item.
About 20 million items on the site are eligible for free two-day delivery for Prime members. Prime loyalty club membership costs $99 a year.
Amazon in general has been expanding its Prime program’s offerings in an effort to grow its membership with services such as grocery delivery, one-hour delivery in some cities, beefed up video streaming and the creation of a Bluetooth speaker called the Echo that syncs with Prime music.
The delivery sector is heating up with new startups challenging traditional delivery methods. Ride-hailing service Uber is testing local delivery service, and delivery service Postmates has begun working with restaurants like McDonald’s and Starbucks, in addition to offering one-hour delivery services for most restaurants and stores in major metro areas.
Not to be outdone, last week Seattle-based Amazon said it would begin offering one-hour delivery from local stores in New York City’s Manhattan borough.