There are a few specific social media marketing tips that actually will work better when you integrate it with Instagram. Since its launch and taking over by Facebook, Instagram has grown to become the ultimate platform for photo and video sharing. The impressive facts and features of this site will impress you and make you think twice if you want to ignore including this with your social media campaigns. Few of the facts are:
- There are more than 800 million active monthly users on this site.
- People usually post more than 60 million photos on it each day and
- There are about 1.6 billion like given daily on different posts.
Apart from that fact that there are such a huge number of Instagram followers, there are also a large number of influencers on this site. These influencers individually have an enormous amount of followers for them.
Therefore, with the right strategy implemented, you too can make your brand the most influential as well. For this you will have to make sure that you:
- Post the right type of content
- Stay relevant to the current followers and
- Make the best effort to bring in the new ones.
However, it is not very easy to know what specific type of posts will work best for your type of business and how it will help in growing the volume of your audience.
It is for this reason you should know and implement the most powerful Instagram marketing tipsso that you can make the best use of the benefits that this popular platform has on offer.
Instagram Business Account
Before you even make a plan for Instagram marketing you must first make plans to switch to a business profile as soon as possible. Having an Instagram business account is the foundation of the social media campaign. This is an easy process and can be completed in a simple step wherein you will need to go to your settings to get started and click on “Switch to Business Profile.”
There are a few distinct benefits to have a business profile such as:
- Your followers can click on the contact button and get in touch with you right from the Instagram page as they could from your website
- This profile will allow you to create Instagram ads and publish it without needing any advertising tool of Facebook to use and
- You can easily get access to Instagram analytics tools called Insights to get valuable statistics about the impressions as well as the outreach of your posts.
Most importantly, when you unlock the free perks offered along with your business profile, you can easily use these to track different metrics that will help you to understand your audience in a better way.
Using free Instagram tools
When you use the free Instagram tools such as Insights, you will be able to do a lot of things that will help you further in your social media campaigns such as:
- You can view specific metrics such as engagement data and impressions along with many others that will help you in clear and better analytic results
- You can get a clear and proper breakdown of the demographics of all your followers that may include info regarding their age, location, gender, and even the hours they were most active
- Since Insights are not generalized you will be able to get precise insights about your posts for about a week
- This will further help you in viewing the number of impressions you may have earned within that time period and
- You will be able to know the top and the most engaging posts as well.
All these facts points towards one thing: this analytical tool is priceless simply due to the reason that you can utilize it to understand how exactly your followers are interacting with your posts and it content. The more you know the better you can make the necessary adjustments to your content so that you can enhance the level of engagement.
Using product teasers
The use of product teasers is one of the most important categories of posts. This is because the product teasers are supposed to be the most attention grabbing almost always. Therefore, make sure that you post a few product teasers so that you can very gently and politely ask people to buy.If you do so you will be able to sell products on Instagram more easily.
Instagram ideally is the most effective and productive platform to advertise any product or service. All you have to do is:
- Play all your cards right
- Make sure that you do not scare away your users or annoy them with your ads either.
If you are not very pushy, your followers will drop just like flies as you carefully planned product teaser posts will simply increase the level of excitement without you having to work too hard for it.
You will be better off if you create a few sponsored ads to place in this popular commonplace. The best part of it is that you can control how much you want to spend exactly on these ads if you set a realistic budget.
- You can use just one sponsored ad or several such ads by using the useful carousel feature if Instagram that will give you an opportunity to target your audience in a better and an entirely new way as your users will be able to see much more than the updates and photos. This will raise the number of followers by using more engaging content.
- You can also make sponsored ads from your existing posts but makes sure that the posts that you choose are the top performing ones.
- Also, make sure that you run these posts to various audiences at the same time and across all social media channels to get more engagement.
You can use many different forms of sponsored ads such as photos, videos, carousel or dynamic ads, stories and stories canvas. All these steps are great ways to connect with followers.