Fun: Enjoyment, amusement, or lighthearted pleasure.
People love to have fun. Whether it is with friends, family, coworkers, people are happy when they can have fun. Never is there a point in someone’s day when they WANT to be bored or unhappy. 16 Handles, a self-serve frozen yogurt company, is a fun company. They enjoy making their customers happy by providing a light and cheerful environment.
A way they make their customers happy is by providing a fun digital environment as well. Through the use of social media outlets, they love to have customers posting photos of themselves, post comments about what they want to see or how they feel about a flavor. They want to have customer feedback.
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Customers love it because their voice is heard and quite frankly, who does not like their own voice? That is exactly what sites like Facebook and Twitter are supposed to do. They are supposed to be fun and provoke feedback. If social media were not as fun as it is, it wouldn’t have gone as far as it has already. Social media is the king of fun.
16 Handles has really encompassed what it means to be an engaging company. They have such an active audience that using a social media platform is something that really couldn’t be passed up. They have seen a great increase in ROI and have never looked back since.
I think that many businesses don’t see social media as fun, but merely a way to provide information and be in contact with their customers constantly. Businesses should understand this definition of fun and how it has changed to become a digital entity. Social media, as seen in this 16 Handles case study, is a component that must not be missed in today’s business world. Get with it!