At the start of this week I talked a little bit about Microsoft’s monster third quarter surrounding their adoption of cloud services. If you think Apple will be left behind, think again, on a very different model, Apple also reported a very good second quarter (Apple’s fiscal quarters are different then Microsoft’s) but their earning came in very different ways then Microsoft.
Apple had a tough act to follow after their record-breaking first quarter, but they managed to surpass expectations in the January to March quarter when it comes to iPhone and Mac sales. While iPad sales are actually dipping, the firm posted record revenue and profit for the three-month period.
Here is a rundown of Apple’s fiscal report:
1. The iPhone 6 is really, really popular
Typical of Apple’s earnings is simply how many iPhones the company sold during the three-month period.
Apple announced sales of 61.2 million for the second quarter which. This was down from the 74.5 million reported over Christmas and represents a 40 percent increase from the previous year.
This surge was driven largely by the success of the iPhone 6 and iPhone 6 Plus.
2. Macs Bring in More Cash for Apple than iPads
iPad sales for the second quarter came in at 12.6 million, down from 16.3 million from the first quarter and 21 million in the fourth quarter (2014). Mac sales, on the other hand, came in at 4.5 million, up from 4.1 million in the year-ago quarter.
3. Apple’s App Store generates 70 percent more traffic than Google Play
The Apple Store reported its best quarter ever with a record $5 billion (yes that’s a B) in revenue. It was also revealed that the App Store generated 70 percent more traffic than Google Play.
4. China has overtaken Europe to become Apple’s second biggest market
China in Q2 surpassed Europe with revenue of $16.8 billion to become the company’s second biggest market after the United States. Apple said that it has sold more iPhones in China than it did in any other country, and sales rose 71 percent.
5. Apple made 27 acquisitions in the past six quarters
Apple reported that it has made 25+ acquisitions during the the past year and a half.