A Reuters’ report this weekend suggested that Microsoft may actually drop the Windows brand name from their 30 year old operating system.
Dropping the Windows name would certainly be an extraordinary move. Windows has been Microsoft’s staple brand ever since its introduction in 1985. To kill a brand with such universal recognition on its thirtieth anniversary would indeed be surprising.
However if you take a deeper look at this possibility Microsoft’s desired unification of its “Windows”, “Windows RT”, and “Windows Phone” brands under a single brand name — “Windows” — shows a willingness to make bold branding changes. It also makes it a bit easier to make such a shocking and broad change, given that you’re changing one name, rather than several Windows subbrands.
Whether Microsoft decides to relally to make the shocking decision to re-brand its existing brand name with a more clear and consistent message remains to be seen. We may find this out in Tuesday, October 30th when the new version of Windows is announced.
Although this possibility is fascinating and would be a bold move I really do not see Microsoft dumping the “Windows” name.