Prince Harry and Meghan Markle announced Tuesday they’ve been made “impact partners” in a woke asset management firm that they had already invested in.
The Duke and Duchess of Sussex joined the investment business in a deal with Ethic, a company they had already invested in earlier this year and that was managing some of the exiled royals’ investments.
Former “Suits” star Markle, 40, tried to play down their role in the big-money investment world while confirming her new role in an interview with the New York Times’ DealBook.
“From the world I come from, you don’t talk about investing, right?” the duchess said.
“You don’t have the luxury to invest. That sounds so fancy,” she said.
The California-based couple only joined Ethic because of its vision for sustainable investing, which the company described as a drive to “make capital markets a powerful force for good.”
Ethic helps investors screen companies on social responsibility criteria, including racial justice, climate and labor issues, DealBook noted of the company that has $1.3 billion under management.
“My husband has been saying for years, ‘Gosh, don’t you wish there was a place where if your values were aligned like this, you could put your money to that same sort of thing?’” Meghan told DealBook.
Harry, 37, also insisted that it was just a natural extension of the message for the couple, who have signed a series of big-money deals since vowing to be financially independent after quitting life as UK royals.
“You already have the younger generation voting with their dollars and their pounds, you know, all over the world when it comes to brands they select and choose from,” Harry told DealBook, suggesting that supporting socially conscious investing was just an extension.
Ethic also said the partnership came from the couple sharing “a lot of values with us.”
“They’re deeply committed to helping address the defining issues of our time — such as climate, gender equity, health, racial justice, human rights, and strengthening democracy — and understand that these issues are inherently interconnected,” the company.
“So much so, in fact, that they became investors in Ethic earlier this year and have investments managed by Ethic as well,” the company’s announcement said.
“That’s why we’re so excited that they’re joining us as impact partners,” Ethic said.
“With their partnership, our shared vision for a world in which all investing is sustainable investing can reach many millions around the globe.”