More Troubles for Windows Phone Emerge

This news saddens me on a technology level. If you are a dedicated reader of this fine blog you will recall that many times in the past I have praised the merits of Microsoft’s Windows Phone. Although I abandoned my Windows Phone about a year ago I had hoped it would bounce back and actually gain a little market share. Recently it has been indicated that Microsoft was providing a development tool to Android developers so that they could easily port (move) their apps over to the Windows Phone ecosystem. Sadly this has apparently been delayed and now it appears Windows Phone is in very serious danger of becoming extinct leaving users with only 2 choices.

Windows phone shipments took a nose-dive in the third quarter, plummeting 35% from the same period in 2014, researcher Gartner said today.

To make this turn of events even worse, by comparison, total global smartphone shipments climbed 15% in the third quarter.

Of the 353 million smartphones shipped in the September quarter worldwide, less than 6 million were powered by Microsoft’s Windows, making Windows’ share 1.7%, Gartner estimated, down from 3% in the same quarter of 2014.

he September quarter was the first full period since Microsoft announced a major retrenchment of its smartphone business and the strategy that had guided it. In July, even though it had written off billions former CEO Steve Ballmer sunk into acquiring Nokia’s handset business the year before, Microsoft said it would continue to manufacture devices and push other OEMs to use Windows.

CEO Satya Nadella repudiated Ballmer’s plans, but he denied that the company was exiting the business. Instead, he spelled out a strategy that would tightly focus on Windows loyalists, value-oriented consumers, and business workers.

From all evidence, that’s not worked.

windows' share of all smartphone shipments

Some in the technology industry, including this blogger believe that there is still a place for Windows phones, even with Microsoft’s downsized goals. For example enterprises are better suited to Windows 10 Mobile and Microsoft’s revamped strategy then either iOS or Android.

Enterprises and government for example want to actually support Windows 10 across all devices. Microsoft’s ideal customer is a professional already deep in the Windows ecosystem, having invested, say, in a Surface Pro 4 or Surface Book, or companies that are strictly Windows-only shops.

That’s not much of a market but these markets could save Windows Phone. I for one hope that this happens

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