Oracle’s New Cloud Strategy

The race for your cloud dollar just heated up.

Tech giant Oracle is jumping into the cloud sector in a very big way. Larry Ellison,  executive chairman of the board and CTO, this week announced a beefed up Oracle Cloud Platform that aims to compete head-to-head with Amazon Web Services, Google and Microsoft.

The Oracle Cloud Platform is an integrated suite of services designed to help developers, IT pros, business users and analysts build, extend and integrate cloud apps. Larry Ellison announced 24 new cloud services, including Oracle Database Cloud — Exadata, Oracle Archive Storage Cloud, Oracle Big Data Cloud, Oracle Integration Cloud, Oracle Mobile Cloud, and Oracle Process Cloud.

If there was any doubt that the cloud was not here to stay here is yet another example of why cloud services are the future of how we will deal with document management, messaging services and collaboration efforts.

As an example of what I am suggesting just take a look at Oracle Cloud Platform’s specific growth. Their platform is powering some of the world’s biggest brands, with over 1,800 customers including Verizon Wireless, T-Mobile, the Washington Nationals, Big Fish Games, General Motors among many others.

Finding Oracle’s Cloud Nitch  

While Amazon, Google, Microsoft Azure and the other providers have largely been providing commodity-like compute services it appears that Oracle Cloud is branding itself as a fully integrated platform to run Oracle apps in particular.

It is becoming not a decision for most organizations if they should go to the cloud, but which cloud to embrace.

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