You can leverage Instagram to power your web design through user-generated content. Even the top brands are tapping into the photo-sharing site to take their business to the next echelon. You can use Instagram to enhance your designs visually, as well as brand experiences. Then, the companies that are quite successful on Instagram are not solely relying on brand created content to pique audience interest. They are posting user-generated content to make fans feel important, thus driving more engagement and fan following.
According to an article published on https://www.entrepreneur.com, videos are quite popular on social media platforms including Instagram. You can simply use your iPhone and shoot behind-the-scenes footage of how your web designers work to drive engagement. It will make your business feel real and clients can relate to your business. Read on to learn how Instagram is helping your web design business.
Tell your story visually
Your clients would like to engage with pictures shared on Instagram by users than a standalone design. That is because clients trust recommendations from other designers and clients. When you leverage Instagram, you get an opportunity to display more than your design. You are free to share your lifestyle as a web design professional.
Clients would like to see how you work on designing a website from scratch. These little things matter. You can paint a clear picture of your web design business through posts displaying your designing process. The goal is to build hype around your business when you have an event. This way, you can earn real Instagram followers.
Combine mobile and social
Social media and mobile balance each other, thus becoming a top priority for businesses. As a web design professional, you should combine the two and extend the reach of your web design website through Instagram content. You can use two social platforms such as Instagram and Twitter to drive engagement.
The real power of the photo-sharing site is how it connects to other social media sites, particularly Facebook. You will notice that 90 percent of Instagram images and videos are shared on Facebook. It will help you generate likes, comments, and shares. This way, your web design business can dive deeper into your fan communities.
Watch user behavior on Instagram
People use smartphones to upload photos on Instagram. It will give you an opportunity to connect with potential clients and impress them with your design samples. You should monitor user behavior on Instagram so that you can engage in a natural conversation to connect with your prospects. This way, you can build on the content and emotions that prospects are sharing and integrate them into your website and digital marketing activities.
We all know that social media triggers conversation, and therefore as a web designer, you can weave Instagram content into your design website. You should display your designs and not sell them directly. Hard selling your services will not help you.
Now that you know how Instagram reinforces your web design, take the right steps to promote your designs to pique client interest.
Author Bio –
Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings.