Small business owners are quick to jump on the social media bandwagon. If you are one of those entrepreneurs who have done so, your step was actually logical and expected. With all the hype surrounding social media, its ease of use, and its reach, social networking is probably the most important tool that any small business can utilize.
But now that you have your Facebook page set up, why is it that you aren’t seeing an increase in your sales? There are organizations that are able to drive customers to their brick-and-mortar store even without the help of a compelling Facebook profile.
For instance, Gueros Taco Bar’s Facebook profile has minimal information posted. However, customers still flock to the famous Austin-based restaurant because of the other strategies that they have put in place. What’s the moral of the story? If your business isn’t as well-established as Gueros, then you probably need to work on making your Facebook profile more customer-friendly.
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The following are things to think about when setting up your Facebook profile.
Just because you have managed to make an account for your business, filled up the necessary information, and added a few friends does not mean that you’ll be seeing a spike in your profits any time soon.
The thing that most entrepreneurs have to realize is that marketing with the help of social media takes time and effort. Increase your followers and encourage them to visit your brick-and-mortar store by launching various promos and offering different incentives. It is necessary to update your wall every now and then, as well. And encourage your followers to interact while they are on your page by posting comments.
The initial setup might be a breeze, but that’s just the tip of the iceberg. In order to make effective use of social media, one has to constantly update the company profile and its wall.
This can be a problem for some business owners who haven’t the time to do so. If this is a sentiment that you share, then maybe it’s time to reassess the necessity of maintaining your business’ Facebook profile. If you know that your target market is those who make use of Facebook on a regular basis, then maybe incorporating it into your overall marketing strategy is a wise step.
But if you feel like social media should be the core of that marketing strategy, then maybe it’s more practical to capitalize on a different marketing platform just like Gueros did.
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